1st Global Promoters of Chinese Culture Competition (2026-01-23)
This information is provided by China Association of International Trade, Hainan University and posted by UM Library. For inquiries, please email lib_ref@um.edu.mo.
1st Global Promoters of Chinese Culture Competition
Organizers: China Association of International Trade, Hainan University
Undertakers: Training Department of the China Association of, International Trade, Academy of Chinese Wisdom and Cultural Mirrors, Hainan University, Yuetu Culture Group
Co-organizers: University libraries, public libraries, and academic departments from universities nationwide (not listed in detail)
Academic Support: China Academy of Translation
Resources: Bilingual Multimodal Corpus Of Traditional Chinese Culture, MET World Language Learning Center
Eligibility: This competition is open globally to individuals, teams, and organizations. Each team may have up to 5 members. Participants with backgrounds in foreign languages and international trade, journalism and communication, cultural media, film and television arts, visual communication design, Chinese language and literature, and other related fields or industries are particularly encouraged to participate.
Themes: There are three themes in this competition. Participants must select at least one theme for submission.
1.China’s Stories: Global Resonance
Participants are required to tell Chinese stories vividly through documentary short films or microfilms. Submissions may focus on people and events, showing the integration of individual endeavors with the spirit of the times, or explore cultural heritage and tourism sites, uncovering the spirit of humanity and the wisdom of development in architecture, craftsmanship, folk customs, and other cultural elements. These works should present the rich heritage and contemporary vitality of Chinese culture through compelling narratives, allowing the world to feel the pulse and warmth of China’s development.
2.China’s Treasures: Global Sharing
Participants are required to select products with distinctive Chinese cultural characteristics (such as Chinese tea sets, silk products, traditional clothing, etc.) and present them from the perspective of “telling Chinese product stories well.” Through presentation and explanation, participants should introduce the cultural significance and contemporary value of these products. The products being explained must be displayed as actual items or images, presenting their appeal from multiple angles including historical origins, craftsmanship, and practical use.
3.China’s Melodies: Global Harmony
Participants are required to select English translations of classic Chinese literary works or classic Chinese songs to perform and submit video recordings (international participants may choose to perform in Chinese). These performances should present the diversity and rich heritage of Chinese culture, creating resonance between the elegance of Eastern civilization and international audiences. Participants are encouraged to creatively incorporate cultural elements such as traditional Chinese clothing and traditional Chinese musical instruments into their performances, making Chinese culture more vivid, lively, and accessible.
Submission Requirements:
- The language of each submission may be Chinese (available only for international students) or English. Subtitles in both Chinese and English are required.
- Participants should select at least one theme to create and submit their video submissions.
- Video content must comply with relevant national laws and regulations, align with core socialist values, and be healthy, positive, and uplifting.
- Videos should be 3 to 5 minutes in length, with a maximum of 8 minutes. All videos must be in MP4 format, 1920×1080 resolution, filmed in horizontal orientation, and not exceed 800MB in file size. Videos should have continuous and coherent visuals and audio free of interference and add the official video watermark provided.
- Videos must not contain any content unrelated to the competition, including but not limited to watermarks, product placements, QR codes, or links.
Competition Schedule
I .Registration and Submission
- From September 26, 2025 to March 5, 2026, participants should log in to the official competition website (https://www.52met.com/act/2025tjg) to register, fill in accurate information as required, and submit the registration form. For team or organizational entries, a single representative may register on behalf of the entire team or organization. Information can be modified before the registration deadline, but no changes are allowed afterwards.
Please Note: When registering, participants should indicate their submitting institution according to the categories: domestic universities, overseas universities, or non-university institutions. Students and faculty members should select the school of enrollment. All members of the same team must be from the same institution.
- After completing registration, participants should select at least one theme for creation, add the official video watermark provided, submit video work online through the official competition website, and fill in the required information about their work. After submission, staff will complete the review within 1 to 5 business days. Only approved works will be displayed on the official website. If not approved, participants may revise and resubmit their work before the submission deadline.
- Participants are encouraged to post submissions on Douyin (the Chinese version of TikTok) with the competition hashtag (#全球推薦官中國文化國際傳播大賽) to increase visibility. Bonus points will be awarded during the judging process based on the number of likes received on Douyin.
- This competition is a public welfare activity with no participation fees.
By submitting works to the competition, participants agree to authorize all organizing institutions (organizers, undertakers, co-organizers, and academic support organization) to use the submitted works, including but not limited to the rights of publication, reproduction, exhibition, media coverage, online promotion, and network distribution.
II. Competition Judging
In March 2026, submissions for the three themes will undergo preliminary expert evaluation, final on-site evaluation (or finals event). The judging will comprehensively assess theme content, language proficiency, presentation quality, video quality, and other factors, with the number of likes on Douyin considered as bonus points, to determine the final winners. (Specific judging criteria will be provided separately.)
Awards:
- Submission Awards
The competition will award the following prizes. Winners of the Grand Prize, First Prize, and Second Prize will receive the ” Global Promoters of Chinese Culture” certificate.
- Grand Prize: 3 winners, rewards worth 5,000 RMB & certificate of honor
- First Prize: 9 winners, rewards worth 2,000 RMB & certificate of honor
- Second Prize: 18 winners, rewards worth 1,000 RMB & certificate of honor
- Third Prize: 60 winners, rewards worth 500 RMB & certificate of honor
The competition is organized into seven regional divisions. Each division will award First, Second, and Third Prizes within the division, with certificates of honor. The total number of awards will be set at 10% of the total submissions (2%, 3%, and 5% for First, Second, and Third Prizes respectively), determined through regional finals or expert evaluation.
2. Outstanding Instructor Awards
Instructors who guide students to win one Second Prize or higher, or a cumulative total of three awards during the competition, will receive this award and a certificate of honor.
3. Outstanding Organizing Institution Awards
Outstanding Organizing Institutions will be selected based on their efforts in promoting the event, their effectiveness in organizing participants from their institution, and the achievements of those participants. The total number of institutions to be awarded will not exceed 20% of all participating institutions. Winners will receive certificates of honor and medals.
4. Outstanding Competition Promotion Clubs and Units
Institutions and student clubs that have made outstanding contributions to promoting this competition are eligible for this award. Clubs must proactively submit an application by completing an application form and providing supporting materials that demonstrate their active promotion of the competition, such as promotional photos, social media post screenshots, QQ or WeChat group activity records, and descriptions of promotional results. Winners will be selected by the event organizing committee and will receive certificates of honor and medals.
Contact:
Official Competition Website: https://www.52met.com/act/2025tjg
Inquiry Hotline: 400-881-6535
QQ Group for Participant Discussions: 719061391
QQ Group for Organizers: 693483004