University of Macau Achieves Outstanding Results in the 1st Global Promoters of Chinese Culture Competition (2026-10-16)
University of Macau students performed exceptionally well in the inaugural Global Promoters of Chinese Culture Competition, with all six participating students receiving awards. Huang Yihao won the Second Prize, while Li Lingyu, Li Bohan, Du Xinlan, Zhao Jiajia and Peng Yijia each received the Third Prize. The University of Macau received the Outstanding Organizing Institution Award, while Carolina Fong, a staff member of the UM Library, was named an Outstanding Instructor. Through innovative approaches to presenting Chinese culture, the students demonstrated UM’s strengths in cultural communication and its international perspective.
(Student Huang Yihao won the Second Prize)
The competition was organized by the China
Association of International Trade and Hainan University, undertaken by the
Training Department of the China Association of International Trade, the
Academy of Chinese Wisdom and Cultural Mirrors of Hainan University, and Yuetu
Culture Group, with academic support from the China Academy of Translation.
Open to participants worldwide, the competition aims to encourage participants
to tell Chinese stories through diverse forms and promote the dissemination of
Chinese culture through international communication.
The competition features three themes: “China’s
Stories: Global Resonance”, “China’s Treasures: Global Sharing”, and “China’s
Melodies: Global Harmony”. Participants are required to select at least one
theme for their submission. UM student Huang Yihao chose “China’s Stories:
Global Resonance”, presenting Chinese culture through documentary short films
or microfilms from perspectives including people, events, architecture,
craftsmanship and folk customs.
The judging took place in March 2026. Entries were
evaluated comprehensively based on theme content, language proficiency,
presentation quality and video quality, with the number of likes received on
Douyin taken into consideration as a bonus factor.
The University of Macau has long placed strong
emphasis on students’ international outlook and intercultural communication
skills, and actively encourages students to engage in cultural practice through
diverse platforms. The students’ success in the competition not only affirms
their creativity and cultural communication abilities, but also provides them
with an opportunity to tell Chinese stories from a young generation’s
perspective and showcase the unique appeal of Chinese culture to international
audiences.