FACULTY

FBA FED FLL FSH FST GE FED GE FST
Faculty Teaching Staff Course Code Title/Author Edition Publisher Year Call No Required Textbook Reference Textbook
FBA Prof. Clement Chow MKTG710 Marketing management / Philip Kotler, Kevin Lane Keller. 15th Pearson 2015 HF 5415.13 Kot 2016 P
FBA Prof. Clement Chow MKTG710 Marketing management / Philip Kotler, Kevin Lane Keller. 14th Pearson Education 2014 HF 5415.13 Kot 2012 P
FBA Prof. Clement Chow MKTG710 Marketing management / Philip Kotler, Kevin Lane Keller. 15th Pearson Education 2016 HF 5415.13 Kot 2016 P
FBA Prof. Clement Chow MKTG710 Marketing management / Philip Kotler, Kevin Lane Keller. 15th Pearson Education, Inc. 2016 HF 5415.13 Kot 2016 P
FBA Prof. Clement Chow IMBC106 Marketing management / Philip Kotler. 16th Prentice Hall 2011 HF 5415.13 Kot 2012 P
FBA Prof. Pornpitakpan Chanthika IMBC131 Marketing research : an applied orientation / Naresh K. Malhotra. 6th Prentice Hall / Financial Times 2010 HF 5415.2 Mal 2010 P
FSH Prof. Chan Kwok Bun SOCY301 Marx, Durkheim, Weber : formations of modern social thought / Ken Morrison. 2nd Sage 2006 HM 445 Mor 2006 P
FSH Prof. Yang Guang BJPC304 Mass communication theory : foundations, ferment, and future / S. J. Baran 6th Cengage Wadsworth 2012 P 90 Bar 2012 P
FSH Prof. Yang Guang BJPC304 Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. 9th Wadsworth Cengage 2011 P 91.3 Wim 2011 P
FSH Prof. Rik Carl D'Amato PSYB222/PSYC206 Mastering modern psychological testing : theory & methods / Cecil R. Reynolds, Ronald B. Livingston. 1st Pearson 2012 BF 176 Rey 2012 P