| FBA |
Prof. Clement Chow |
MKTG710 |
Marketing management / Philip Kotler, Kevin Lane Keller. |
15th |
Pearson |
2015 |
HF 5415.13 Kot 2016 |
P |
|
| FBA |
Prof. Clement Chow |
MKTG710 |
Marketing management / Philip Kotler, Kevin Lane Keller. |
14th |
Pearson Education |
2014 |
HF 5415.13 Kot 2012 |
P |
|
| FBA |
Prof. Clement Chow |
MKTG710 |
Marketing management / Philip Kotler, Kevin Lane Keller. |
15th |
Pearson Education |
2016 |
HF 5415.13 Kot 2016 |
P |
|
| FBA |
Prof. Clement Chow |
MKTG710 |
Marketing management / Philip Kotler, Kevin Lane Keller. |
15th |
Pearson Education, Inc. |
2016 |
HF 5415.13 Kot 2016 |
P |
|
| FBA |
Prof. Clement Chow |
IMBC106 |
Marketing management / Philip Kotler. |
16th |
Prentice Hall |
2011 |
HF 5415.13 Kot 2012 |
P |
|
| FBA |
Prof. Pornpitakpan Chanthika |
IMBC131 |
Marketing research : an applied orientation / Naresh K. Malhotra. |
6th |
Prentice Hall / Financial Times |
2010 |
HF 5415.2 Mal 2010 |
P |
|
| FSH |
Prof. Chan Kwok Bun |
SOCY301 |
Marx, Durkheim, Weber : formations of modern social thought / Ken Morrison. |
2nd |
Sage |
2006 |
HM 445 Mor 2006 |
P |
|
| FSH |
Prof. Yang Guang |
BJPC304 |
Mass communication theory : foundations, ferment, and future / S. J. Baran |
6th |
Cengage Wadsworth |
2012 |
P 90 Bar 2012 |
|
P |
| FSH |
Prof. Yang Guang |
BJPC304 |
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. |
9th |
Wadsworth Cengage |
2011 |
P 91.3 Wim 2011 |
|
P |
| FSH |
Prof. Rik Carl D'Amato |
PSYB222/PSYC206 |
Mastering modern psychological testing : theory & methods / Cecil R. Reynolds, Ronald B. Livingston. |
1st |
Pearson |
2012 |
BF 176 Rey 2012 |
P |
|