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Student Textbook List





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Faculty Teaching Staff Course Code Title/Author Edition Publisher Year Call No Required Textbook Reference Textbook
FBA Dr. Cheris W. C. Chow MKTG432 Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. 4th Pearson 2013 HD 69 B7 Kel 2013 P
FBA Dr. Isabel Fu MKTG432 Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. 4th Pearson 2013 HD 69 B7 Kel 2013 P
FBA Dr. Lucy Lin MGMT482 Strategic compensation : a human resource management approach / Joseph J. Martocchio 8th Pearson 2015 HF 5549.5 C67 Mar 2015 P
FBA Ms. Kim Kuok MGMT484 Strategic human resource management / Jeffrey A. Mello. 4th Cengage Learning 2015 HD 58.9 Mel 2015 P
FBA Ms. Carry Mak, Dr. Wu Jie, Dr. Linda Chen MGMT330-001-005 Strategic management : text and cases / Gregory G. Dess ... [et al.]. 6th McGraw-Hill/Irwin 2012 HD 30.28 Str 2012 P
FBA Dr. Linda Chen MGMT330-001,002 Strategic management : text and cases / Gregory G. Dess ... [et al.]. 6th McGraw-Hill/Irwin 2012 HD 30.28 Str 2012 P
FBA Dr. Wu Jie MGMT330-005 Strategic management : text and cases / Gregory G. Dess ... [et al.]. 6th McGraw-Hill/Irwin 2012 HD 30.28 Str 2012 P
FBA Dr. Yuan Lin MGMT330-003,004 Strategic management : text and cases / Gregory G. Dess ... [et al.]. 6th McGraw-Hill/Irwin 2012 HD 30.28 Str 2012 P
FBA Ms. Carry Mak, Ms. Linda Chan, Dr. Yuan Lin MGMT330 Strategic management : text and cases / Gregory G. Dess [and three others]. 7th McGraw-Hill Education 2014 HD 30.28 Des 2014 P
FBA Dr. Wu Jie, Dr. Linda Chen, Dr. Iris Yuan MGMT330 Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner, Gerry McNamara. 7th McGraw-Hill Education 2014 HD 30.28 Des 2014 P